Branding, service design, Graphic Design
Along with two other designers, I was put in charge of the service design aspect of a company called Mitu. The company focuses its efforts on creating a welcoming environment for legal immigrants just coming into the country and trying to either make connections or get a job. Through various language studies and observations made about similar companies/initiatives out there, we designed a series of wayfinding systems to go out into the community as well as be utilized in the community centers to encourage new immigrants to become more involved with the people around them. Brochures, "seals of approval", door markers, and t-shirts were created along with several other elements using familial images as well as friendly language to create an environment that best fostered a strong community.
- Mitu Service Design
Wayfinding for New Immigrants in the US
- Along with two other designers, I was put in charge of the service design aspect of a company called Mitu. The company focuses its efforts on creating a welcoming environment for legal immigrants just coming into the country and trying to either make connections or get a job. Through various language studies and observations made about similar companies/initiatives out there, we designed a series of wayfinding systems to go out into the community as well as be utilized in the community centers to encourage new immigrants to become more involved with the people around them. Brochures, "seals of approval", door markers, and t-shirts were created along with several other elements using familial images as well as friendly language to create an environment that best fostered a strong community.
The support for craft beers has clearly been rising over the past few years, and with it a need for a central organization of needs, wants, and best practices. People deserve a easy-to-use tool that provides them with information needed to make an informed decision on their purchases and a way for the brewers out there to have access to proper tutorials and proven methods. As it is, these tools are, more or less, scattered about the internet in different locations, or in formats that aren't the easiest for the user to navigate.
Speak Easy was designed to bring all of these things together in a welcoming environment for those involved in all parts of the brewing and consumption process. Designed for tablet and smartphone, it gives the user access to portable video tutorials, easy-to-use rating/commenting systems, and on-the-go mapping to find their favorite craft beers.Information Architecture, Interaction Design, User Interface Design2012
In researching the physical, mental, and emotional health of the NC State University community(students, faculty, family), we decided it would be in everyone's benefit to design a series of websites, mobile apps, and large touchscreen interactions to encourage students to live a more healthy lifestyle, however one wishes to interpret healthy. Our team was given the topic of "play." Thus, we designed a mobile app interface as well as a website wherein users would either A) engage in an adapted version of Hide & Seek or B) participate in a site that recommends various ideas to go outside and play. The goal was to create some sort of interaction with either people, or nature. Whichever they used, we aimed to get them moving around and having fun in simple ways.Interaction Design, Web Design2012
In an effort to take the process of studying for an exam and make it more approachable for the average college student, I designed a board game based around a class I had taken. The class was History of the Middle Ages and the professor was about as stimulating as a bowl of dry oatmeal. So I took an interesting set of course materials and created a game for up to four players that involved question cards covering the semester's information. Players could choose between the personae of barbarian, crusaders Muslim, and monk. To keep things interesting, each path resulted in different interactions with the other players based upon that group's role in history. Along with using the material and basic imagery of the time, I took the visual language of the architecture from the time to inform the structure of the packaging. Starting out with the look of a simple tower, the packaging unfolds to display the player paths and accessories for the game.Game Design, Packaging, Interaction Design2012
The Other Ninety
A Publication on Design Efforts in the Third World
Given the subject of engineering and industrial design efforts focused on third-world need, I designed a publication system to be used across each month that the publication was to go out. Utilizing page real estate and the power of type to create its own grid structures across the page, I aimed for a very open, but organized feel. The idea was to create a clean, manageable mood in contrast to the not-so-manageable series of social and economic issues. The title came from the idea of "the other ninety percent" of the world for which affordable designs are rarely made. The main typeface used for the article titles is Quicksand.Print Design, Publishing, Typography2012
The following three publications were designed with the purpose of creating a contrast between the traditional publication standards of the 19th century with the more modern look of some publications nowadays. I started with a collection of texts on the Pillow Fort Massacre during the Civil War, focusing on the use of tight grid structures, limited use of images(namely fleurons), and typographical patterns. The next book moved to the more modern feel with changing grid structures, color type, and an experimental form of book binding. The file folder was inspired by the nature of both of the texts; I kept the original and combined it with a story from the 90s about the murder of a homosexual member of the Army. Finally, in the third text, the original Civil War text was dropped and the more recent story was combined with a fitting poem in a study on heavy use of full-bleed images, dynamic grid structures, and an emphasis on the contrast between large and small fonts usage.Print Design, Typography, Photography2012
Based on the creation of the board game study aid, I was prompted to create a typeface in the spirit of the game. Pulling from the ideas of old blackletter fonts and with a drive to make it look modern and fun, I began sketching out possibilities. I focused on keeping the contrasting thin-thick strokes characteristic of blackletter typefaces and did away with the more geometric look by creating curves in place of all the original corners. The result was a bold look that created a definite presence on the page.Typography, Graphic Design, Branding2012
The basis of this project was to help bridge the disconnect between the vendors working at the Raleigh Farmers Market and the surrounding community, including adults, college students, and children alike. Through interviewing various employees, both retail and wholesale, and customers, we found that there was a large amount of misunderstanding on the part of the customers. Confusion about when the market was open as well as the stories and motivations of the employees needed to be amended. Through several mood boards and annotated panoramas, we were able to discover an overall feel and message of the community as well as create a handful of design artifacts to go out to the public.Interaction Design, Print Design, User Interface Design2012
After a few projects researching the various aspects of the cell phone for a class, several things really started to pop out at me about this nifty little piece of technology. Among those were the benefits and drawbacks of a cell phone. In a typographic experiment, I designed an accordion-style publication wherein I essentially ranted and raved about what I thought was one of the more prominent demerits of the cell phone: texting. Through the utilization of a image-less visual essay, I tested the effects of large- and small-scale typographic elements as well as the idea of loosening up the standard grid structure in publication design. The resulting artifact was a book that could be read spread by spread or unfolded, expressing the emotions and opinions of the author through the use of dynamic typography.Print Design, Typography, Graphic Design2012
During my two semesters interning with the User Experience group at IBM, I worked on several projects dealing with the various applications that IBM was either designing for their suite of Lotus programs or for partner companies, such as Nokia. The first group of images shows the "Social Business" graphic system that IBM is starting to use in a lot of its graphics both online and in print. I was given the kit of parts and created several different graphics using the system, including Powerpoint templates, banners, and several backgrounds for the IBM Greenhouse site. I also worked on several sets of mobile application graphics, namely app icons for iPhone, iPad, and Nokia platforms. They were usually sets that all belonged to the same suite of Lotus applications or other IBM business services. Branching off from some of the work done for Nokia's tablet and smartphone icons, I worked with a team on the interface design for a mail application, focusing on the more detailed specifications of the graphics elements.User Interface Design, Web Design, Icon Design2012
In an effort to gain a better understanding of the various grid structures, typographical hierarchies, and visual language of different publication types, I designed three publication; one is an article to go into an educational magazine such as National Geographic, the second a community spotlight like one might find in a Readers' Digest, and the third a study on textbook setups for middle school, high school, or college education. Changes in grid layout and emphasis on various aspects of type went a long way to creating distinct feelings between each design.Publishing, Print Design, Typography2012
Prompted with a week-long project, we were given the task of exploring ways of integrating graphics into a space in Raleigh that could influence positive change in behaviors of the people in the environment. Our environment chosen was Lake Johnson Park in Raleigh, with several miles of nature trails, both paved and unpaved. Observing the actions in the park, the two behaviors we wanted to address were A) to encourage exercisers and nature-lovers alike to use the paths in the park not so commonly used and B) to provide a reason for families to bring their kids to the park not just to get them out of the house, but for educational purposes as well.
Our solution was to create a signage system that would pair metal cut-out images of animals with informational signs throughout the trails. Our goal was to space them far enough apart that if someone were running down a more used path and saw one of these animals off on another unused path, it would prompt them to check it out and maybe add a little variation to their exploration of the park. These signs and images, paired with an introductory poster at the front of each trail, would aim to cue the park users to explore as much of the park as they could, finding different animals on each trail.
The image style and color palette used were based off of the current style of the park. Vibrant colors with simple forms brought a nice feel to the park that lets the user know that the park is up to date, but still keeping things nice and simple.Exhibition Design, Graphic Design2012
All works © Craig Maxwell 2012.
Please do not reproduce without the expressed written consent of Craig Maxwell. Powered by ProSite.
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